Associate Director, Business Development & Marketing

当事務所のビジネスディベロップメント＆マーケティングチームは、事務所の評判を高め、顧客基盤を拡大し、収益成長を促進する上で重要な役割を果たしています。 このチームは、デジタルおよび従来のマーケティングチャネルを活用してターゲットオーディエンスにリーチし、当事務所のリーガルサービスを促進するための戦略的マーケティングプランを開発・実施しています。 市場調査を実施し、業界の動向とクライアントのニーズを特定し、法的市場での競争力を高めます。 また、クライアントとの関係を管理し、ビジネス開発イニシアチブを調整し、パートナーシップとネットワーキングの機会を模索しています。 魅力的なコンテンツ制作、イベント計画、広報活動を通じて、当事務所は強力な市場プレゼンスを維持し、顧客を惹きつけ、維持し続けています。 Position Summary The Associate Director, Business Development is a strategic leader and trusted advisor responsible for shaping and driving business development strategy for Corporate M&A, Financial Restructuring and Insolvency, Investment Funds and Tax. The role leads high-impact initiatives that support sustainable growth, strengthen client relationships and align with the firm’s long-term objectives. Acting as a senior expert to partners and leadership, the Associate Director turns market insight, competitive intelligence and performance data into actionable recommendations and leads priority business development programs and complex pursuits aligned with client needs and firm priorities. This role also drives collaboration across practice groups, industry and strategic client teams and regional marketing, and improves business development standards and processes to promote operational excellence and measurable impact. Strategic planning and client cultivation Lead the development and execution of client-specific strategies with practice and industry leaders, ensuring alignment with firm priorities. Use market intelligence, client mapping and competitive analysis to identify and pursue high-value opportunities and deepen relationships with strategic clients. Guide teams in creating business plans and ensure BD efforts are integrated with broader firm strategy. Proposals and pitch excellence Oversee the design and delivery of tailored, innovative and priority-aligned proposals and pitches for key matters. Collaborate across practices and functions to bring the best of the firm to each opportunity, leveraging client and industry insights to secure high-impact work. Champion best practices in pitch development and ensure consistency in firm positioning. Positioning Practices & Partners Develop and lead thought leadership and external positioning initiatives with marketing and communications. Execute strategies to showcase the firm’s expertise, drive growth and strengthen the reputation of the practice group and its partners. Align thought leadership, legal rankings and external events with firm strategy and growth priorities. Cross-Practice & Stakeholder Collaboration Act as a visible senior leader, fostering alignment and collaboration with PG/regional marketers, strategic client teams and industry BD teams. Influence and negotiate with senior stakeholders, including executive committee members, regional section heads and partners, to drive strategic BD initiatives and optimize client engagement. Contributor capacity Lead impactful major projects and/or teams (directly or through matrix leadership), providing direction, coaching and oversight to ensure high standards of delivery and professional development. Be recognized for strategic thinking, innovative problem solving and the ability to resolve complex cross-functional issues affecting growth, client outcomes and market positioning. Performance and impact Be accountable for the measurable impact of BD initiatives, including growth in client relationships, successful pitches, enhanced market positioning and achievement of strategic BD goals. Lead the annual BD budgeting process and manage the budget to ensure efficient allocation of resources against strategic priorities. Drive continuous improvement to ensure the BD function delivers strong value to the firm, and lead, manage and develop the BD team to achieve high performance. Essential Job Requirements Bachelor’s degree or equivalent relevant experience; professional certification(s) a plus. Significant experience in business development (or closely aligned commercial/marketing roles) within the legal sector. Deep expertise in core BD disciplines (e.g., client strategy and planning, pitching and pursuit management, market positioning and thought leadership), with demonstrated ability to lead complex initiatives from design through execution. Strong understanding of the legal market, client buying dynamics, and competitor positioning; ability to translate external insight into clear BD priorities and differentiated strategies. Demonstrated ability to operate cross-functionally and cross-practice, influencing senior stakeholders and aligning diverse teams in a matrix environment. Proven commercial acumen and analytical capability; able to use data, judgment, and market insight to diagnose issues, develop solutions, and advise leadership. Excellent communication, stakeholder management, and negotiation skills; able to build consensus, manage sensitive conversations, and represent the practice group professionally with internal and external stakeholders. Demonstrated ability to drive continuous improvement in standards, processes, and ways of working, ensuring high-quality delivery, effective use of resources, and measurable impact. Experience leading teams and/or major projects, including coaching and developing colleagues and driving high performance through clear expectations and accountability. Other This role has formal management responsibility for senior business development professionals and/or complex, cross-functional programs, providing leadership, oversight, and direction to ensure capability, quality, and impact across the practice group. This role reports to Chief Marketing Officer Equal Opportunities White & Case is committed to creating a fair workplace. It is our Firm’s policy to recruit, employ, train, compensate, and promote without regard to race, religion, creed, national origin, age, gender, sexual orientation, marital status, military or veteran status, disability, genetic information, or any other category protected by applicable law. If you require assistance and/or adjustment to participate in our application and/or interview process, please email us. We will be happy to work with you. The Firm may modify and amend any job description at any time in its sole discretion. Nothing herein creates a contract of employment or otherwise modifies the at-will nature of employment. The above is only a general description of the essential duties associated with this position and does not represent an exhaustive or comprehensive list of all duties. Note to Recruitment Agencies Our internal Recruitment team manages all aspects of lateral hiring. All agencies must have signed terms of business—specific to the relevant office—before submitting any candidates. CVs or applications sent directly to White & Case partners or employees will also not be considered formal introductions. If you have questions, please contact the relevant Recruitment team. We work with our preferred suppliers when engaging agencies. Firm Summary White & Case is an elite global law firm serving leading companies, financial institutions and governments worldwide. With a long history as an international firm, we are well-positioned to help clients resolve their most complex legal challenges wherever they may arise. Operating across six continents and working in virtually every country, we have invested heavily in building a high-quality, full-service practice that competes at the top of the market. We are distinguished by our on-the-ground presence in key financial markets and our expertise in handling complex cross-border work. What sets us apart is not just our global network of offices but the interconnectedness of our Firm. Our people and clients value our collaboration across geographic and practice boundaries, which is why we attract and retain significant cross-border work. Representing multiple nationalities from across the world and speaking a vast array of languages, our lawyers and Business Services professionals are globally minded, enterprising, and committed to excellence.