Specialist, Business Development, EIPAF
White & Case
New York, NY · Firm Operations
Our Business Development & Marketing team plays a critical role in enhancing the Firm’s reputation, expanding its client base and driving revenue growth. This team develops and implements strategic marketing plans to promote the Firm’s legal services, leveraging digital and traditional marketing channels to reach target audiences. They conduct market research to identify industry trends and client needs, positioning the Firm competitively within the legal marketplace. The team also manages client relationships, orchestrates business development initiatives, and seeks opportunities for partnerships and networking. Through compelling content creation, event planning and public relations efforts, they ensure that the Firm maintains a strong market presence and continues to attract and retain clients. The BD Specialist is a crucial part of our BD function, supporting practice groups, industry groups, and client account teams to achieve their commercial and marketing goals. This role involves stakeholder management of senior BD team members, partners, and lawyers, and is key for career progression within our business development team. Our Business Development and Marketing Team focuses on profitable growth, engaged people, and outstanding client relationships, working globally with a collaborative and high-performing team to deliver significant growth and navigate complex environments. This role supports the business development activities of the London-based EIPAF practice group under the supervision of two BD Managers. The BD Specialist plays a key part in delivering marketing and development support, contributing to pitches and credentials, coordinating profile-raising initiatives, and maintaining marketing materials and lawyer CVs. This hands-on role suits a detail-oriented, proactive BD professional thriving in a collaborative environment and eager to develop within a high-performing team. Key Responsibilities Supporting the preparation and coordination of client-facing materials, ensuring accurate and timely delivery Maintaining up-to-date EIPAF BD content, including experience lists, case studies, lawyer CVs, and practice credentials Owning the lawyer CV process, including creating and updating CVs and web bios Helping update and maintain the EMEA EIPAF Hub intranet page as the go-to resource for BD materials Acting as a resource for ensuring team materials are current and available Helping organise client events, webinars, and thought leadership campaigns Supporting the process of compiling information for directory submissions (e.g., Chambers, Legal 500), award nominations, and league table entries, under the direction of BD Managers, the EMEA EIPAF Associate Director, and the Global EIPAF BD Director Championing the firm’s systems, including regular use of finance dashboards, MyPortal, CRM System, and other marketing technology to help stakeholders target improved client data, ensuring correct and timely tracking and reporting Assisting in implementing client relationship and business development initiatives Coordinating internal meetings and supporting progress on client plans and practice priorities Qualifications and skills Graduate with at least three years of relevant business development experience in a professional services firm Relevant marketing (CIM) or post-graduate qualification is advantageous Experience leading projects with multiple stakeholders through to delivery Proven ability to work autonomously and manage senior stakeholders Excellent written and oral communication skills and ability to work at all levels Flexible, committed, and enthusiastic with a client-focused approach Strong attention to detail and ability to work under pressure and to tight deadlines Influencing and negotiating skills with a creative and strategic mindset Good systems and database skills, including Word, Excel, PowerPoint, and CRM applications Team player with a proactive approach and ability to work on own initiative Exposure to a similar practice or industries is advantageous Location and Reporting This role is based in our London office, and reports into the Associate Director, EMEA EIPAF. Our standard office hours are 09:30-18:00, with a current requirement for 4 days in the office per week. This role reports to Director, Business Development, Global Practices Equal Opportunities White & Case is committed to creating a fair workplace. It is our Firm’s policy to recruit, employ, train, compensate, and promote without regard to race, religion, creed, national origin, age, gender, sexual orientation, marital status, military or veteran status, disability, genetic information, or any other category protected by applicable law. If you require assistance and/or adjustment to participate in our application and/or interview process, please email us. We will be happy to work with you. The Firm may modify and amend any job description at any time in its sole discretion. Nothing herein creates a contract of employment or otherwise modifies the at-will nature of employment. The above is only a general description of the essential duties associated with this position and does not represent an exhaustive or comprehensive list of all duties. Note to Recruitment Agencies Our internal Recruitment team manages all aspects of lateral hiring. All agencies must have signed terms of business—specific to the relevant office—before submitting any candidates. CVs or applications sent directly to White & Case partners or employees will also not be considered formal introductions. If you have questions, please contact the relevant Recruitment team. We work with our preferred suppliers when engaging agencies. Firm Summary White & Case is an elite global law firm serving leading companies, financial institutions and governments worldwide. With a long history as an international firm, we are well-positioned to help clients resolve their most complex legal challenges wherever they may arise. Operating across six continents and working in virtually every country, we have invested heavily in building a high-quality, full-service practice that competes at the top of the market. We are distinguished by our on-the-ground presence in key financial markets and our expertise in handling complex cross-border work. What sets us apart is not just our global network of offices but the interconnectedness of our Firm. Our people and clients value our collaboration across geographic and practice boundaries, which is why we attract and retain significant cross-border work. Representing multiple nationalities from across the world and speaking a vast array of languages, our lawyers and Business Services professionals are globally minded, enterprising, and committed to excellence.
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