Manager, Business Development, Disputes - IP
White & Case
New York, NY
Our Business Development & Marketing team plays a critical role in enhancing the Firm’s reputation, expanding its client base and driving revenue growth. This team develops and implements strategic marketing plans to promote the Firm’s legal services, leveraging digital and traditional marketing channels to reach target audiences. They conduct market research to identify industry trends and client needs, positioning the Firm competitively within the legal marketplace. The team also manages client relationships, orchestrates business development initiatives, and seeks opportunities for partnerships and networking. Through compelling content creation, event planning and public relations efforts, they ensure that the Firm maintains a strong market presence and continues to attract and retain clients. The Manager, Business Development plays an important role, working with Business Development leadership to ensure effective implementation of Firm policies, procedures and guidelines. With a primary focus on the tactical aspects of operational delivery, the Manager utilizes a comprehensive understanding of Business Development to manage the CRM database and contribute to the preparation of client proposals. This role involves the application of sound commercial recommendations to aid decision-making. Recognized as a specialist in Business Development matters, the Manager provides in-depth advice and supports the leadership team in executing Business Development strategy. The roles and responsibilities of this job include: Participates in the development and coordination of strategic business growth initiatives, working closely with leadership and the wider BD & Marketing team Actively supports and manages BD activities such as tracking BD opportunities in the Firm's CRM and matter database and collaborate with relevant Legal teams to win work Utilizes comprehensive knowledge of Business Development and related tools to address complex issues, challenges and opportunities, enabling the firm to maximize new business opportunities and retain key clients Leads process improvements and innovation in Business Development to ensure efficiency and effectiveness Contributes to commercial decision-making, advising on strategies to maintain and improve client relationships, anticipating and acting upon client needs and circumstances Assists in the creation of comprehensive Business Development plans in alignment with industry groups' focus and the firm's strategic objectives Performs comprehensive tracking and reporting of Business Development performance against key metrics, and provide in-depth analysis of results to inform strategic decision-making Aligns Business Development practices with the wider BD & Marketing operations to ensure consistency and collaboration Managers at this level will lead one or more teams of supervisors and/or professionals and coordinators, managing operations within a designated area or department Individual contributors
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