Specialist, Marketing & BD Operations

Our Business Development & Marketing team plays a critical role in enhancing the Firm’s reputation, expanding its client base and driving revenue growth. This team develops and implements strategic marketing plans to promote the Firm’s legal services, leveraging digital and traditional marketing channels to reach target audiences. They conduct market research to identify industry trends and client needs, positioning the Firm competitively within the legal marketplace. The team also manages client relationships, orchestrates business development initiatives, and seeks opportunities for partnerships and networking. Through compelling content creation, event planning and public relations efforts, they ensure that the Firm maintains a strong market presence and continues to attract and retain clients. Position Summary The Specialist, Marketing & Business Development Operations, plays a key role within the M&BD Operations team, which enables the wider Marketing & Business Development function to operate efficiently, consistently, and at scale to deliver against its goals and strategic priorities. This role requires demonstrated expertise in managing marketing technology platforms, processes, and workflows. The Specialist provides high-quality operational support and subject matter expertise, optimizing and unifying marketing technology tools to deliver scalable solutions that elevate M&BD effectiveness. Working collaboratively across all levels of M&BD Operations and with cross-functional stakeholders, the Specialist drives operational excellence through specialized knowledge, problem-solving capabilities, and continuous process improvement. A curious mind, technical aptitude, keen attention to detail, and the desire to solve complex problems will thrive in this role. Duties and Accountabilities Marketing Technology Advisory Serve as a trusted advisor providing expert guidance on marketing technology processes, platforms, and products, with particular focus on email and marketing automation tools such as Cvent and Market Act as a connector within M&BD Operations and cross-functional stakeholders, solving challenges with a solution-oriented approach while fostering collaboration and embedding best practice Facilitate new joiner inductions, raising the profile and value proposition of the M&BD Operations team Email Campaign Operations & Execution Support the execution and optimization of complex email campaigns using platforms like Cvent and Marketo, ensuring best practices in deliverability, segmentation, personalization, and compliance Build and manage email workflows, templates, and automation sequences to support marketing initiatives and business development activities Conduct quality assurance testing on email campaigns including functionality, rendering, and link validation across devices and email clients Monitor campaign performance metrics and provide insights to optimize future email communications Platform