Director of E-Commerce

Job Description: TTI Floor Care in Anderson, SC is looking for a Director of E-Commerce. The Director, E-Commerce will be responsible for driving rapid expansion across the company’s direct-to-consumer website and marketplace e-commerce businesses, including emerging social commerce platforms. This role owns performance across D2C and marketplace channels and translates data into actionable insights, optimization plans, and growth strategies. This position partners closely with marketing, sales, product and finance teams to improve traffic, conversion, marketplace performance, and digital revenue outcomes. The role begins as an individual contributor with opportunity to scale scope and team responsibility as the business grows. We are one of the largest floor care businesses in North America, owning three of the most iconic names in the industry—Hoover®, Dirt Devil® and Oreck®. Each of these premier brands has a rich history that we’re building on every day here at TTI Floor Care, a subsidiary of Techtronic Industries Co., Ltd. We’re home to not only iconic brands but also the floor care industry’s most talented individuals developing and marketing new products through inspiration, insight, and dedication to quality and innovation. We offer competitive wages and a comprehensive benefits package including tuition assistance, 401(k), medical/dental/vision coverage, vacation, and holidays. RESPONSIBILITIES / SKILLS D2C Performance Ownership: Own and optimize performance of the D2C e-commerce platform (Shopify), including conversion, average order value, traffic quality, and on-site merchandising. Marketplace Growth: Lead strategy and execution across e-commerce marketplaces, including TikTok Shop and other marketplace platforms, driving listing optimization, content quality, discoverability, and conversion. Social Commerce Expansion: Develop and execute growth strategies across TikTok marketplace and social commerce models, including testing, optimization, and scaling of winning approaches. Analytics & Reporting: Analyze e-commerce, marketplace, and digital performance data using GA4, platform analytics, and reporting tools to deliver clear and actionable insights. Insight Generation: Identify trends, performance drivers, and growth opportunities across channels and translate findings into execution plans. Performance Marketing Support: Partner on SEM, SEO, and PPC strategies to improve traffic acquisition efficiency and conversion outcomes. SEO & Site Optimization: Lead SEO and on-site optimization efforts across content structure, product pages, and technical elements to improve discoverability and conversion. Testing & Optimization: Develop and manage testing roadmaps across landing pages, product detail pages, offers, and user journeys to improve funnel performance. Cross-Functional Collaboration: Partner with brand, media, content, product, and finance teams to align e-commerce initiatives with business goals and campaign plans. Measurement Frameworks: Help develop and refine e-commerce measurement frameworks and dashboards that connect channel metrics to revenue and profitability outcomes. Roadmap Development: Build and maintain a prioritized e-commerce growth roadmap, identifying capability gaps, tools, and process improvements. Performs other related duties as assigned. CRITICAL SUCCESS FACTORS Interpersonal Skills – ability to quickly establish rapport and credibility with cross-functional stakeholders and external partners. Communication Skills – ability to clearly present performance results, insights, strategies, and recommendations to technical and non-technical audiences. Technical Skills – demonstrates expertise in e-commerce platforms, marketplace tools, web analytics, SEO/SEM/PPC, and digital performance measurement. Business Knowledge – strong understanding of D2C business models, marketplace economics, and digital revenue drivers. Analytical Skills – ability to translate complex performance data into actionable insights and prioritized growth actions. Execution Mindset – ability to operate hands-on, prioritize effectively, and drive measurable outcomes in a fast-growth environment. EDUCATION AND EXPERIENCE 5+ years of experience in e-commerce, D2C, or digital commerce performance roles Direct experience managing or optimizing Shopify or similar D2C platforms Experience with e-commerce marketplaces and social commerce platforms, including TikTok Shop preferred Working knowledge of GA4, SEO, SEM, and PPC performance marketing Experience turning analytics and performance data into actionable growth strategies Strong proficiency in Excel and PowerPoint; dashboard and visualization tools preferred Experience with A/B testing and conversion optimization preferred BS/BA degree preferred (Marketing, Analytics, Business, or related field) PHYSICAL REQUIREMENTS Prolonged periods of sitting at a desk and working on a computer. Must be able to lift up to 30 pounds at times. Company History TTI's principal areas of business are power tools, outdoor power equipment, floor care appliances, solar powered lighting and electronic measuring products. The industry giant is headquartered in Hong Kong, maintains a customer servicing network in North America, Europe and Australia. TTI has combined Hoover with its existing Dirt Devil and Royal operations in Charlotte, North Carolina, to create TTI Floor Care North America, the largest floorcare business in North America. TTI is dedicated to building brand loyalty through customer satisfaction by providing customers with quality products that meet their cleaning needs. Continuing to focus on developing innovative products, and emphasizing advertising and operations, are the key drivers of TTI Floor Care North America's future growth and success. About TTI Techtronic Industries Company Limited (the “Company”, the “Group” or “TTI”) is a fast growing world leader in Power Tools, Accessories, Hand Tools, Outdoor Power Equipment, and Floor Care and Appliances for Do-It-Yourselfer (DIY), professional and industrial users in the home improvement, repair, maintenance, construction and infrastructure industries. TTI is accelerating the transformation of these industries through environmentally friendly cordless technology. An unrelenting strategic focus on Powerful Brands, Innovative Products, Operational Excellence and Exceptional People drives our culture. The TTI brands like MILWAUKEE, RYOBI, and HOOVER, and their products are recognized worldwide for their deep heritage, superior quality, outstanding performance and compelling innovation. Through an ongoing company-wide commitment to cordless technology, innovation and strong customer partnerships, TTI consistently delivers exciting new products that enhance customer satisfaction and productivity. This focus and drive provides TTI with a powerful platform for sustainable leadership and strong growth. Founded in 1985 and listed on the Stock Exchange of Hong Kong (“SEHK”) in 1990, TTI is included in the Hang Seng Index as one of their fifty constituent stocks. The Company has a worldwide customer reach, and over 23,000 staff. TTI maintains a healthy financial position and in 2018 had worldwide annual sales of over US$7 billion. For more information, please visit https://www.ttigroup.com About TTI Floor Care North America We are the largest floor care business in North America, owning three of the biggest names in floor care. These iconic brands have a rich history and deep roots in the American Floor Care industry. We are proud to continue to build the legacy of these brands each day, at TTI Floor Care - North America, located in Charlotte, NC since 2016. Hoover: We acquired this marquee brand in 2007, but Hoover's history reaches back more than 100 years and traces a path to the very invention of the vacuum itself. In 1907, janitor Murray Spangler saw a problem that needed fixing: In the course of his daily work, he encountered dust that triggered asthma attacks. Working at night, Spangler devised a "suction sweeper" to pull dust and dirt out of the air and off the ground. W. H. Hoover bought Spangler's patent in 1908, and began selling the country's first sweepers to the public. It was the beginning of more than a century of innovations, from our famous beater bar to disposable paper vacuum bags, vacuum cleaner headlights and self-propelling technology and even the side-mounted hose. Today, Hoover continues to build on its history of innovation and creating effortless cleaning solutions. Dirt Devil/Royal: TTI purchased the Royal and Dirt Devil lines in 2002 - and acquired a company with an esteemed path through floor care history. In 1905, the P. A. Geier Company - creator of the Royal line of home cleaners - was founded in Cleveland, Ohio. By 1937 the company was producing the world's first hand-held vacuum, the Royal Prince. It was a sign of things to come. In 1953, ownership of the P. A. Geier Company changed hands, and the company was renamed Royal Appliance Manufacturing to better highlight its marquee line of trademarked machines. Dirt Devil joined the Royal family in 1981 and debuted its runaway best-seller, the Hand Vac, in 1984. More than 23 million hand vacs have been sold since its inception. Dirt Devil makes some of the most convenient, affordable home cleaning products on the market today. Oreck: Oreck joined the TTI family in 2013. One of America's most beloved vacuum brands, with a fiercely loyal base of customers, Oreck produces lightweight, powerful, premium cleaners. Oreck was founded by American entrepreneur David Oreck in 1963. He had an obvious yet radical idea: design a lightweight yet powerful vacuum to relieve the drudgery felt by hotel housekeepers using the much heavier models then available to them. The idea proved so successful that today more than 50,000 hotels throughout the world use commercial-grade Oreck vacuums. Naturally, hotel staff wanted to buy these vastly improved vacuum cleaners for their own use at home. And so, his original idea evolved: Oreck Corporation began selling its unique products to residential consumers as well. Oreck is committed to those same values and is a leader in quality and superior customer care.