Advertising and Marketing

What are Advertising and Marketing Opportunities? Our advertising and marketing opportunities are designed to help your business grow its international reach. By collaborating with Tourism Ireland, you can access targeted campaigns and digital platforms that showcase your experience to engaged audiences around the world. Industry partners can work collaboratively with Tourism Ireland through the opportunities outlined below. Advertising and Marketing Opportunities B2C and B2B Advertising and Marketing Opportunities Ezines Reach potential overseas visitors by including your content in ezines to our databases (including trade, leisure, luxury, golf and business events) in each market. View related opportunities B2C Advertising and Marketing Opportunities Offers on Ireland.com Target international consumers by submitting your offers for free to appear on our consumer website, Ireland.com. Where relevant, offers are translated into five different languages. View related opportunities Community on Ireland.com Join in the conversation, share your knowledge and help people plan their dream holiday to Ireland. Our community forum connects you with potential customers around the world. View related opportunities Social Media Activities The scale of our social media presence offers a valuable platform to promote the island of Ireland overseas and an excellent opportunity to promote your business to worldwide. Get involved in our range of social media packages in each of our markets on platforms such as Instagram, Facebook, TikTok and X. View related opportunities Digital Packages Avail of our one-stop-shop for digital marketing. Tourism Ireland’s marketing teams put together digital packages that provide value for money for industry partners and are available throughout the year. Our range of good-value packages lets you deliver your message across our digital and social media platforms, including promoted placement on Ireland.com, social media features, offers, features in ezines and more. View related opportunities Testimony IMAP funding was a very useful part of Tourism Ireland’s support to local attractions, such as Hillsborough Castle and Gardens. It allowed me to take part in a number of sales trips that I hadn’t previously been able to take part in, at a time when all businesses were taking great care of our finances as we began to prepare to emerge from the pandemic. The application was easy to complete, and there was understanding and assistance from Tourism Ireland representatives as required. I would recommend taking part in IMAP programmes as and when they apply to your business. Alan Greer, Hillsborough Castle