Practice Development Manager – Alternative Sponsor Group

We are a Firm where people truly believe in what they do and strive to achieve the highest standards of performance and success. This position is based in our Charlotte office. General Description: We are seeking a Practice Development Manager - Alternative Sponsor Group to join our team. The Practice Development Manager plays a strategic role in driving new client development, expanding a rapidly growing practice, and strengthening key relationships within the Alternative Sponsor segment of the Private Equity Practice. This position leads business development initiatives, oversees pipeline and intake processes, and partners closely with marketing, attorneys, and practice leadership to execute growth strategies and enhance market visibility. Key Responsibilities and Essential Job Functions: Business Development & Growth Strategy Learn, under the tutelage of group heads and other firm personnel, the private equity, mergers and acquisitions, and alternative sponsor businesses from the law firm perspective, as well as how to use the firm’s artificial intelligence tools and other digital assets. Develop and execute targeted business development strategies to identify, cultivate, and convert prospective clients. Lead lead‑generation initiatives, structured outreach, and disciplined follow‑up processes. Track, analyze, and report on pipeline metrics, practice activity, and business development outcomes. Identify cross‑selling opportunities and collaborate with other practice groups to leverage firm‑wide strengths. Client Intake & Relationship Management Oversee the client intake process from initial contact through engagement, ensuring a seamless onboarding experience. Maintain and optimize CRM systems, ensuring data accuracy, consistency, and actionable reporting. Manage attorney contact databases and relationship intelligence to support strategic outreach. Marketing & Practice Development Serve as the primary liaison between the Alternative Sponsor Practice and the Marketing Department, coordinating campaigns, collateral, and brand positioning. Collaborate with attorneys and marketing teams to develop targeted materials for pitches, proposals, client presentations and thought leadership publications. Support budget planning, tracking, and compliance for practice development initiatives. Events & External Engagement Represent the firm at client events, industry conferences, and networking functions. Serve as the point of contact for third‑party event planners and sponsors. Oversee event logistics, including planning, attendee engagement, and post‑event follow‑up to maximize relationship‑building opportunities. Leadership Communication & Reporting Provide regular updates to firm leadership and practice heads on business development initiatives, pipeline status, and client relationship activities. Lead or contribute to special projects and strategic initiatives as assigned. Additional Responsibilities Travel to other firm offices and