Marketing Technology Specialist

Greenberg Traurig (GT), a global law firm with locations across the world in 15 countries, has an exciting employment opportunity for you. We offer competitive compensation and an excellent benefits package along with the opportunity to work within an innovative and collaborative environment. Join our Marketing Team as a Marketing Technology Specialist We are seeking a professional who thrives in a fast-paced, deadline-driven environment. The ideal candidate is a tech-savvy problem solver with a passion for innovation and a strong understanding of marketing operations within a professional services environment. With a dedicated work ethic and a can-do attitude, you will take initiative and approach challenges with confidence and resilience. Excellent communication skills are essential for collaborating effectively across teams and delivering exceptional client service. If you are someone who demonstrates initiative, adaptability, and is a team player, we invite you to join our team. This role is in-office and will be based in our Atlanta or Miami Office and reports to the Director of Research and Marketing Intelligence. Position Summary The Marketing Technology Specialist will be responsible for developing and implementing innovative marketing solutions that leverage AI, data visualization, and collaboration platforms. You will work closely with cross-functional teams to streamline processes, build client-facing and internal tools, and support the firm’s strategic marketing initiatives through technology. The ideal candidate is a tech-savvy problem solver with a passion for innovation and a strong understanding of marketing operations within a professional services environment. Key Responsibilities AI & Automation Identify opportunities to integrate AI tools to automate and optimize marketing workflows. Evaluate and implement AI-driven solutions for content creation, campaign management, and client engagement. Data & Reporting Design and maintain interactive dashboards and reports using Power BI and other analytics tools. Translate complex data into actionable insights for marketing and business development teams. Responsible for data tool creation and ongoing maintenance to support marketing and innovation initiatives. Develop compelling data visualizations to communicate trends, performance, and opportunities. Innovation & Strategy Collaborate with marketing leadership to pilot new technologies and platforms. Stay current on emerging marketing technologies and trends, providing recommendations for adoption. Business Needs & Solution Architecture Work closely with stakeholders to understand business needs and challenges. Collaborate with cross-functional teams to architect and implement the most effective solutions. Project Management Lead or support innovative technology projects from concept through execution, ensuring alignment with firm goals. Coordinate with IT, innovation, and compliance teams to ensure solutions meet security and regulatory standards. Qualifications Skills & Competencies Strong analytical skills and the ability to translate data into meaningful insights. Excellent communication and project management skills. Ability to work independently and collaboratively in a global, fast-paced environment. Excellent prioritization, organization, and time management skills Strong attention to detail and ability to multi-task Outstanding interpersonal and communication skills, both written and oral; including solid composition, research and editing skills Education & Prior Experience Bachelor’s degree in Marketing, Business, Information Systems, or a related field. 3+ years of experience in a marketing technology or innovation role, preferably in a professional services or legal environment. Demonstrated experience in data visualization and storytelling through dashboards and reports. Experience with AI tools and platforms (e.g., ChatGPT, Microsoft Copilot, automation tools). Ability to work with and integrate third party data sources via API Experience developing or working with web applications and digital platforms. Technology High level of proficiency using Microsoft Office (Outlook, Word, Excel, and PowerPoint) Proficiency in Power BI, SharePoint, and Microsoft 365 suite. Experience with AI tools and platforms (e.g., ChatGPT, Microsoft Copilot, automation tools). Familiarity with scripting languages (e.g., Python, JavaScript, PowerShell) for automation and data manipulation. GT is an EEO employer with an inclusive workplace committed to merit-based consideration and review without regard to an individual’s race, sex, or other protected characteristics and to the principles of non-discrimination on any protected basis. Global scale with street smarts With 51 locations, Greenberg Traurig's global network provides the platform clients need to operate in today's legal marketplace. Our team is recognized by rankings in current Chambers & Partners Guides in jurisdictions and practices around the world, based on thousands of interviews with practicing lawyers and clients. In addition, Greenberg Traurig is proud to have more lawyers listed in The Best Lawyers in America than any other law firm, a position we have held since 2008. Greenberg Traurig (GT) is committed to ensuring a safe and transparent recruitment process. Please be advised of the following: Official Job Listings: All legitimate job opportunities with GT are posted here on our official website. GT job advertisements found outside our verified accounts with LinkedIn, Glassdoor, and Indeed should be treated with caution. No Fees Required: GT will never ask for payment for work equipment or network access. Also, there are no application fees. We do not ask for bank information or any form of monetary or financial compensation during the recruitment process. All job offers will be preceded by an interview with our hiring team. Verified Communication Only: While all official communications will come from a GT email address associated with GT’s domain (e.g., @gtlaw.com), we recognize that it is easy to spoof such communications to make them look like they are coming from GT. Therefore: before responding to an email purportedly from GT, contact your GT Recruiting Contact by phone to verify that the email is valid. Also, please verify the GT office address on our website before attending an interview. We encourage all applicants to remain vigilant and exercise caution during the application process. If you encounter or suspect a fraudulent job posting or an individual falsely claiming to represent GT, please report it immediately to HRRecruit@gtlaw.com. Thank you for your diligence and for your interest in joining Greenberg Traurig. From our humble beginnings in 1967 in South Florida, our focus has never been changed: serve clients better. Learn More Engagement, Culture & Opportunity Since 1967, we’ve built our firm by welcoming attorneys and professionals from all backgrounds who share our drive and commitment to excellence. GT thrives on the passion and drive of our people, emphasizing merit, innovation, belonging, and collaboration first. This commitment has been at the center of our story since our founding and has been essential to our and our client’s success. Learn More We are thankful for the trust our clients place in us and we are proud of being recognized for the service we provide. Learn More If you need a reasonable accommodation as part of the employment selection process, please contact us by sending an email to hrrecruit@gtlaw.com. In your email please include a description of the specific accommodation you are requesting and a description of the position for which you are applying. If you have a disability that makes it difficult to express your interest in a job through our online application process, or if you require TTY/TDD assistance, please contact us to tell us about your needs.