Marketing Operations Manager

DLA Piper is, at its core, bold, exceptional, collaborative and supportive. Our people are the backbone, heart and soul of our firm. Wherever you are in your professional journey, DLA Piper is a place you can engage in meaningful work and grow your career. Let’s see what we can achieve. Together. Summary The Marketing Operations Manager plays a critical role in supporting the firm’s Marketing and Business Development initiatives to enhance the firm's visibility, client engagement, and growth. As a member of the Marketing Operations team, you would drive operational excellence and collaboration throughout the Marketing & Business Development (MBD) department in support of firm priorities. The Marketing Operations Manager ensures team infrastructure (people, processes and technology) is optimized and enables data-driven decision making. You will collaborate closely with the Senior Manager of Marketing Operations to execute tactically complex, cross-department and interdepartmental initiatives that require strategic coordination and collaboration. Location This position can sit in our Atlanta, Baltimore, Boston, Chicago, Dallas, Houston, Miami, Philadelphia, Phoenix, Seattle, Washington DC, or Wilmington office and offers a hybrid work schedule. Responsibilities Develop and execute on the strategic implementation of sophisticated marketing processes and procedures across several functional areas of the MBD team. Identify inefficiencies and implement continuous improvement initiatives. Measure, analyze, and translate data into actionable recommendations. Design dashboards and reporting frameworks that facilitate transparency and measure ROI within MBD and with lawyers. Develop and execute against strategies that establish best practices within the department, while prioritizing lawyer experience. Design and document end-to-end marketing workflows. Implementation, continued improvement, and support of MBD’s platforms and technology stack (CRM, event platforms, survey tools, ServiceNow). Collaborate with several teams across the department to optimize workflow and productivity through resource alignment and technology. Lead system implementations, upgrades, and sunsetting of legacy Marketing Operations tools. Identify best practices within the department, prioritizing lawyer experience. Build a knowledge base in ServiceNow, incorporating feedback from stakeholders and process owners. Use this feedback to create and update process documents across MBD as needed. Perform other tasks and special projects as needed. Desired Skills Proven experience supporting client growth initiatives in a law firm or professional services environment, with a solid understanding of business development best practices. Demonstrates agility and the ability to quickly adapt to changing assignments, competing deadlines, and evolving team structures. A strategic thinker with strong execution skills, this individual can translate ideas into action while maintaining responsiv