CRM Development Manager

Job Description We are seeking a highly skilled CRM Development Manager to lead the design, development, and optimization of our Salesforce platform. This role combines hands-on technical leadership with strategic oversight, working in close partnership with the Salesforce Administrator to deliver scalable, high-performing CRM solutions that support global business operations. The ideal candidate brings deep Salesforce expertise, strong integration experience, and a proven track record managing high-performing technical teams. Key Responsibilities Salesforce Architecture and Platform Ownership Own the end-to-end Salesforce ecosystem, including Sales Cloud and related applications Lead platform architecture decisions to ensure scalability, performance, and security Oversee system configuration, data governance, and environment management across sandboxes and production Work in close partnership with the Salesforce Administrator to align configuration and custom development, ensuring a cohesive and scalable platform Development and Technical Leadership Design and develop scalable solutions using Apex, Lightning Web Components (LWC), Visualforce, and SOQL Establish and enforce development best practices, including code quality, testing frameworks, and CI/CD pipelines Lead code reviews and mentor developers to ensure high-quality, maintainable solutions Manage integrations using REST and SOAP APIs, middleware, and event-driven architectures Integration and Data Management Architect and maintain integrations between Salesforce and enterprise systems such as marketing automation platforms (e.g., Marketo), content systems, and third-party tools Define and implement data models, data flows, and data quality standards Ensure secure and efficient data exchange across systems Project Delivery and Agile Execution Partner with business stakeholders to translate complex requirements into scalable technical solutions Lead Agile delivery, including sprint planning, backlog grooming, and release management Manage multiple concurrent projects while ensuring alignment with business priorities and timelines Platform Optimization and Innovation Continuously evaluate and optimize system performance, usability, and automation capabilities Stay current with Salesforce releases, features, and emerging technologies such as Agentforce and AI-driven CRM capabilities Drive adoption of new tools and features to improve business outcomes Training, Enablement, and Support Provide technical guidance and support to administrators, developers, and end users Develop technical documentation, playbooks, and enablement materials to support ongoing platform use and governance Qualifications Bachelor’s degree in Computer Science, Information Technology or a related field 5+ years of hands-on Salesforce development experience, with at least 2 years in a leadership role Strong expertise in Apex, Lightning Web Components (LWC), Visualforce, and SOQL Experience with Salesforce APIs (REST, S