Digital Marketing Coordinator

DLA Piper is, at its core, bold, exceptional, collaborative and supportive. Our people are the backbone, heart and soul of our firm. Wherever you are in your professional journey, DLA Piper is a place you can engage in meaningful work and grow your career. Let’s see what we can achieve. Together. Summary As a key contributor within the Digital Communications Center of Excellence, and under the supervision of the Senior Manager, Communications, the Digital Marketing Coordinator works closely with internal stakeholders to support various digital marketing delivery activities throughout the Americas region. The position requires a highly organized, self-starter, with a variety of hands-on digital marketing skills including, but not limited to, website publishing, social media publishing, email marketing, database management, analytics reporting and ongoing process improvement. This individual collaborates with colleagues within various practices, sectors, marketing, business development, administrative and executive teams to help achieve their business objectives. Location This position can sit in any of our U.S. offices and offers a hybrid work schedule. Responsibilities Edit, update, and publish webpages on the firm website and microsites using the content management system Build and publish new webpages using established templates and components within the content management system Make basic enhancements to help fine-tune search relevance on the website Help monitor the general info@dlapiper.com mailbox Generate email marketing lists using the Firm CRM system, following best practices and standards Build and disseminate external email campaigns using the Firm’s email marketing platform, following best practices and standards Construct and publish social media posts natively or using the Firm’s social media marketing platform, following best practices and standards Publish firm content within the employee advocacy tool Resize or crop digital images using image-editing applications Provide virtual event support as required Perform QA on all new or updated webpages, email messages, and/or event sites to ensure all digital content adheres to Firm digital, brand, and accessibility standards Review QA reports in Siteimprove to ensure website content quality Provide marketing survey support using the Firm survey solution, as required Pull basic data reports in Google Analytics Track all projects and tasks within the Marketing Central tracking system and proactively share progress updates with stakeholders Provide ad hoc project assistance to the Senior Manager, Digital Communications, as needed Develop, maintain, and optimize documentation (workflows, processes, procedures, etc.) Utilize Firm collaboration platforms to collaborate with relevant colleagues and stakeholders Perform other duties as assigned Desired Skills B2B marketing agency experience, or equivalent, required; previous law firm experience is a plus Experience with hands-on use of the Vu