Product Manager

Job Description: Product Manager - Floor Care - Anderson, SC Role Summary: This Product Management role is responsible for the growth and management of the identified product line leading new product initiatives, product line P&L, product planning, marketing strategy development/execution and product life cycle management. This role will also provide brand leadership and development of integrated product communications and advertising communications to support various segments of the brand's business in order to help achieve the company's overall business goals. The position works as part of a lean cross functional team. Essential Responsibilities: Strategic Product Category Leadership Establishes strategies and tactical plans for the category and all products within. Recommends new product functional specification, pricing, appearance, technology platform, target market, cost target and marketing plan. Participates in and helps set the strategic direction of the brand and marketing communications efforts. Works closely with Industrial Design, Development Engineering, Quality and suppliers in US & Asia to deliver on time and on cost programs. Works with marketing communications in establish strategic direction for product positioning message, advertising plans, promotions, P.O.P., packaging, sales support materials, etc... Ensure that the core brand values are followed throughout the organization including product development, channel marketing and packaging teams. Build marketing and advertising plans that effectively leverage company assets and deliver on business goals. Working knowledge of print and POP Monitors product line P&L. Establishes, with leadership team, annual financial goals including sales, gross margin, COGS, market share, price and mix. Monitors actual results and tracks progress toward goal attainment. Drives corrective actions to improve results and realize business commitments. Analysis & Market Research Recommends criteria to be used in ideas / product programs for evaluating market potential and practicality. Participates in business cases & ROI analysis for new product programs. Drives data gathering. Monitors current and new technologies. Monitors competitive activity and product line positioning. Understands competitive product offerings, features, benefits and competitive advantage Coordinates market research activities to maintain a deep understanding of consumer needs and trends. Is in frequent contact with consumers and retailers. Translates this understanding into products and feature innovations and enhancements. Team Collaboration & Development Coordinate product line activities between industrial design, engineering, manufacturing, supply chain, sales, channel marketing, marketing communications, packaging and finance Guide the marketing communications team in delivering on integrated communications goals between in-store and online assets. Work with Channel Marketing and Sales team to deliver and execute effective trade customer programs. Interfaces with Channel Marketing department to establish basic product and channel selling strategies. Ability to coach and mentor team members (Associates and Product Managers) on a formal or informal platform. Foster a spirit of teamwork and unity among department members that allows for collaboration over ideas and the appreciation of diversity as well as cohesiveness, supportiveness, and working effectively together to enable each employee and the Product team to succeed. Education and Experience Requirements Required – Bachelor's degree in Marketing, Business Administration or related area Required – experience in Marketing/Sales(corporate), Product Management, Operations, or similarly related role(s). Background in a leadership development program is highly preferred Position requires accomplished analytic, written, verbal and interpersonal skills plus demonstrated track record of achievements in positions or increasing responsibilities, problem solving and decision making abilities. Willingness to travel 10-15% of the time. Proficiency in PC skills including MS Office programs and Internet usage is required. Company History TTI's principal areas of business are power tools, outdoor power equipment, floor care appliances, solar powered lighting and electronic measuring products. The industry giant is headquartered in Hong Kong, maintains a customer servicing network in North America, Europe and Australia. TTI has combined Hoover with its existing Dirt Devil and Royal operations in Charlotte, North Carolina, to create TTI Floor Care North America, the largest floorcare business in North America. TTI is dedicated to building brand loyalty through customer satisfaction by providing customers with quality products that meet their cleaning needs. Continuing to focus on developing innovative products, and emphasizing advertising and operations, are the key drivers of TTI Floor Care North America's future growth and success. About TTI Techtronic Industries Company Limited (the “Company”, the “Group” or “TTI”) is a fast growing world leader in Power Tools, Accessories, Hand Tools, Outdoor Power Equipment, and Floor Care and Appliances for Do-It-Yourselfer (DIY), professional and industrial users in the home improvement, repair, maintenance, construction and infrastructure industries. TTI is accelerating the transformation of these industries through environmentally friendly cordless technology. An unrelenting strategic focus on Powerful Brands, Innovative Products, Operational Excellence and Exceptional People drives our culture. The TTI brands like MILWAUKEE, RYOBI, and HOOVER, and their products are recognized worldwide for their deep heritage, superior quality, outstanding performance and compelling innovation. Through an ongoing company-wide commitment to cordless technology, innovation and strong customer partnerships, TTI consistently delivers exciting new products that enhance customer satisfaction and productivity. This focus and drive provides TTI with a powerful platform for sustainable leadership and strong growth. Founded in 1985 and listed on the Stock Exchange of Hong Kong (“SEHK”) in 1990, TTI is included in the Hang Seng Index as one of their fifty constituent stocks. The Company has a worldwide customer reach, and over 23,000 staff. TTI maintains a healthy financial position and in 2018 had worldwide annual sales of over US$7 billion. For more information, please visit https://www.ttigroup.com About TTI Floor Care North America We are the largest floor care business in North America, owning three of the biggest names in floor care. These iconic brands have a rich history and deep roots in the American Floor Care industry. We are proud to continue to build the legacy of these brands each day, at TTI Floor Care - North America, located in Charlotte, NC since 2016. Hoover: We acquired this marquee brand in 2007, but Hoover's history reaches back more than 100 years and traces a path to the very invention of the vacuum itself. In 1907, janitor Murray Spangler saw a problem that needed fixing: In the course of his daily work, he encountered dust that triggered asthma attacks. Working at night, Spangler devised a "suction sweeper" to pull dust and dirt out of the air and off the ground. W. H. Hoover bought Spangler's patent in 1908, and began selling the country's first sweepers to the public. It was the beginning of more than a century of innovations, from our famous beater bar to disposable paper vacuum bags, vacuum cleaner headlights and self-propelling technology and even the side-mounted hose. Today, Hoover continues to build on its history of innovation and creating effortless cleaning solutions. Dirt Devil/Royal: TTI purchased the Royal and Dirt Devil lines in 2002 - and acquired a company with an esteemed path through floor care history. In 1905, the P. A. Geier Company - creator of the Royal line of home cleaners - was founded in Cleveland, Ohio. By 1937 the company was producing the world's first hand-held vacuum, the Royal Prince. It was a sign of things to come. In 1953, ownership of the P. A. Geier Company changed hands, and the company was renamed Royal Appliance Manufacturing to better highlight its marquee line of trademarked machines. Dirt Devil joined the Royal family in 1981 and debuted its runaway best-seller, the Hand Vac, in 1984. More than 23 million hand vacs have been sold since its inception. Dirt Devil makes some of the most convenient, affordable home cleaning products on the market today. Oreck: Oreck joined the TTI family in 2013. One of America's most beloved vacuum brands, with a fiercely loyal base of customers, Oreck produces lightweight, powerful, premium cleaners. Oreck was founded by American entrepreneur David Oreck in 1963. He had an obvious yet radical idea: design a lightweight yet powerful vacuum to relieve the drudgery felt by hotel housekeepers using the much heavier models then available to them. The idea proved so successful that today more than 50,000 hotels throughout the world use commercial-grade Oreck vacuums. Naturally, hotel staff wanted to buy these vastly improved vacuum cleaners for their own use at home. And so, his original idea evolved: Oreck Corporation began selling its unique products to residential consumers as well. Oreck is committed to those same values and is a leader in quality and superior customer care.