Digital Communications Specialist

We are a Firm where people truly believe in what they do and strive to achieve the highest standards of performance and success. This position can be based in our global operations center in Tampa, FL or at the Dallas office. General Description: We are seeking a Digital Communications Specialist to join our team. The Digital Communications Specialist will participate in the development of and continued support of strategic long-term goals, policies and procedures for the Firm’s digital marketing content and analytics across web, social media and email platforms. Key Responsibilities and Essential Job Functions: Responsible for individual elements of the Firm's website content management systems, digital content, email marketing and social media efforts. Support digital communications team manager in implementation of various marketing projects. Responsible for independent interfacing with lawyers/professionals for bio changes and other website content updates. Fulfill requests to draft original content for, and review team members’ work related to, social media posts as well as attorney publications and events. Ensure Firm standards are met in all aspects of social media posts, including by not limited to posts on LinkedIn, X, Facebook, Instagram and YouTube. Create and maintain regular analytics reporting across website, social media and email marketing platforms; review performance results and share any observed takeaways that would contribute to improve engagement and campaign effectiveness. Utilize the Firm's various digital marketing technologies to learn the necessary technical skills. Conduct regular quality control checks of website content management system information and proactively seek ways to improve workflow and data quality. Work with team manager to review and beta test new technologies and processes. Help maintain written documentation and training materials for digital team processes. Communicate and enforce coding standards as well as the Firm’s writing and branding standards. Special project and duties as assigned. Required Skills: Excellent organizational skills with outstanding attention to detail. Ability to prioritize multiple requests, work independently and work under time pressure. Excellent interpersonal, oral and written communication skills. Strong analytical mindset with the ability to interpret data and translate insights into recommendations. Required Qualifications & Education: Bachelor's degree 2+ years of related, professional experience or equivalent marketing-related internship. Understand database design and usage. Experience with HTML, social media copywriting and digital analytics tools (e.g., website analytics, social media insights and email marketing performance metrics). Preferred Qualifications & Education: Experience with Lexis-Nexis InterAction, Sitecore CMS software and email marketing software preferred. Experience with web analytics tools (e.g., Google Analytics or similar), social medi