Temp- Digital Retention Coordinator

Job Description JOB OVERVIEW As a Digital Retention Coordinator, you will support the planning, execution, and optimization of retention and lifecycle marketing programs for our portfolio of action sports brands across North America. This role is focused on driving repeat purchase, customer lifetime value, and engagement through owned digital channels including email, SMS, and other CRM-led initiatives. In this role, you will collaborate closely with the retention marketing team, ecommerce partners, creative, and analytics stakeholders to deliver targeted, data-driven customer communications across the full customer lifecycle—from acquisition onboarding through reactivation and loyalty. You will help manage campaign execution, audience segmentation, reporting, and testing, while ensuring all communications align with brand standards and performance goals. This position reports to the Sr. Manager, Digital Retention and offers a hybrid schedule based out of our Irvine, CA office. KEY RESPONSIBILITIES 40% – Lifecycle & Campaign Execution (Klaviyo) Support lifecycle and retention marketing strategy across owned channels (Email, SMS, and related customer touchpoints). Subtasks Assist in building, scheduling, and deploying email and SMS campaigns aligned to promotional, seasonal, and lifecycle calendars. Support execution of automated lifecycle programs including onboarding, post-purchase, replenishment, win-back, and loyalty messaging. Generate and maintain content calendars, campaign trackers, and QA checklists to ensure timely and accurate execution. Coordinate with creative and brand partners to ensure assets meet brand standards and deadlines. Partner with retention strategy and analytics teams to support testing roadmaps and optimization initiatives. Stay informed on retention marketing trends, lifecycle best practices, and competitive insights. Performance Criteria- On-time execution of campaigns aligned to brand and business objectives. Contribution toward improvements in engagement, repeat purchase rate, and customer retention KPIs. Accuracy and consistency in campaign setup and execution. 20% – Segmentation, Data & List Management (Klaviyo) Assist in audience segmentation, list management, and data utilization to support personalized customer experiences. Subtasks Build and manage audience segments based on behavioral, transactional, and engagement data. Support data hygiene efforts including list growth, suppression logic, and preference management. Collaborate with analytics partners to leverage insights for improved targeting and personalization. Help maintain best practices for compliance (CAN-SPAM, GDPR, SMS consent standards). Performance Criteria Effective segmentation that supports improved engagement and conversion. Clean, reliable execution of campaigns with minimal errors. Adoption of data-driven targeting improvements. 20% – Reporting, Insights & Optimization Manage campaign reporting, insights, and optimization support. Subtasks Produce and maintain daily, weekly, and monthly performance reports for retention channels. Track KPIs including open rate, click rate, conversion, revenue, repeat purchase, and unsubscribe rates. Identify trends, performance gaps, and optimization opportunities. Support A/B testing efforts including subject lines, content, offers, and send timing. Document insights and learnings to inform future campaigns. Performance Criteria Accurate, timely reporting delivered to stakeholders. Actionable insights that inform optimization and testing plans. Measurable performance improvements tied to testing and analysis. 20% – Operations & Collaboration Support cross-functional collaboration and operational excellence within the retention marketing ecosystem. Subtasks Coordinate with ecommerce, paid media, and content teams to align retention efforts with broader marketing initiatives. Partner with customer service and loyalty teams to support customer communications. Assist with ESP platform operations, documentation, and process improvements. Support vendor and technology coordination as needed. Performance Criteria Effective cross-functional communication and collaboration. Consistent execution of operational workflows and processes. QUALIFICATIONS Education & Industry Exposure 2–4 years of experience in digital marketing, retention marketing, CRM, or lifecycle marketing. Hands-on experience supporting email and/or SMS marketing programs. Understanding of ecommerce customer journeys and lifecycle marketing concepts. Bachelor’s degree in marketing, communications, business, or a related field, or equivalent practical experience. Technical Background Experience working in Klaviyo or another ESP/CRM platform (required). Familiarity with segmentation, automated flows, and campaign execution within an ESP. Working knowledge of web and ecommerce KPIs. Comfortable working with data, dashboards, and reporting tools. Proficient in Microsoft Excel and PowerPoint. Track Record Strong attention to detail and process orientation. Ability to manage multiple projects in a fast-paced environment. Analytical mindset with curiosity to learn and improve performance. Effective verbal and written communication skills. Collaborative team player able to work across departments. Other Experience in ecommerce or retail brands preferred. Exposure to SMS marketing platforms a plus. Familiarity with A/B testing methodologies is a plus. Must be available during standard business hours; occasional off-hours support may be required. Pay Range: Annual Salary: $72,400.00 - $73,700.00 The actual annual salary offered to a candidate will be based on variables including experience, geographic location, education, and skills/achievements, and will be mutually agreed upon at the time of offer. We offer a highly competitive salary, comprehensive benefits including: medical and dental, vision, disability and life insurance, 401K, PTO, paid holidays, gear discounts and the ability to add value to an exciting mission! Our Postings are not intended for distribution to or use in any jurisdiction, country or territory where such distribution or use would violate local law or would subject us to any regulations in another jurisdiction, country or territory. We reserve the right to limit our Postings in any jurisdiction, country or territory. Equal Opportunity Employer Protected Veteran/Disabled Revelyst is a collective of makers that design and manufacture performance gear and precision technologies. Our category-defining brands leverage meticulous craftsmanship and cross-collaboration to pursue new innovations that redefine what is humanly possible in the outdoors. Portfolio brands include Foresight Sports, Bushnell Golf, Fox, Bell, Giro, CamelBak, Bushnell, Simms Fishing and more. Revelyst is an equal opportunity employer. All applicants are considered for employment without regard to race, color, sex (including pregnancy and related conditions, sexual orientation, or transgender status), national origin, religion, age (40 and older), equal pay, disability or genetic information (including family medical history or genetic tests or services), and retaliation for filing a charge, reasonably opposing discrimination, or participating in a discrimination lawsuit, investigation, or proceeding, and any other characteristics protected by law. The EEO Law poster is available here: https://www.eeoc.gov/poster. If you need a reasonable accommodation because of a disability for any part of the employment process, please send an e-mail to careers@revelyst.com. Please note that this email address is for accommodation purposes only. Revelyst will not respond to inquiries for other purposes.