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Coordinator, Digital Marketing

Paul Hastings
New York, NY
Paul Hastings is a leading international law firm that provides innovative legal solutions to many of the world's top financial institutions and Fortune Global 500 companies. With a strong presence throughout the U.S., Asia, Europe, Latin America, and the Middle East, we have the global reach and extensive capabilities to provide personalized service wherever our clients’ needs take us. As one of the world’s leading law firms, we seek dynamic individuals who share our commitment to service, innovation, and professional growth. Job Title Coordinator, Digital Marketing Location Los Angeles, New York, San Francisco Regular/Temporary Regular Job Description Summary We have an opening for a Coordinator, Digital Marketing. The Coordinator, Digital Marketing will support the execution, coordination and optimization of the Firm’s digital marketing initiatives. This role focuses on ensuring digital campaigns, website updates, email communications and social media activities are executed accurately, efficiently and in alignment with Firm marketing goals. The Coordinator, Digital Marketing will play a key role in supporting digital campaign execution, maintaining web and marketing platforms and tracking performance across channels. This position works closely with Business Development, Communications and other stakeholders to ensure seamless execution of digital initiatives and consistency across platforms. Job Description In this capacity, the Coordinator, Digital Marketing will: Support the execution of digital marketing campaigns, including webpage updates, email deployments and social media promotion; Assist with campaign setup, including scheduling, audience targeting and coordination of deliverables across channels; Help distribute and amplify firm initiatives, including events and thought leadership, through digital platforms; Assist in updating, maintaining and publishing website content to ensure accuracy, consistency and alignment with brand and web standards; Coordinate webpage publishing, ensuring proper formatting, tagging, functionality and overall user experience; Support email marketing efforts, including building, scheduling, list management and quality assurance within marketing platforms; Apply basic SEO best practices, including metadata updates, page structuring and maintaining taxonomy and tagging for searchability; Monitor website and campaign performance, compiling and analyzing data across web, email and social channels; Assist in maintaining dashboards, reports and campaign tracking to ensure accurate performance measurement; and Collaborate with internal stakeholders to coordinate timelines, manage multiple projects and ensure timely, accurate execution of digital deliverables. Proficiencies: Strong organizational and communication skills, with high attention to detail; Working knowledge of digital marketing channels, including website, email and social media; Familiarity with content management systems and digital marketing tools
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