Digital Marketing Manager

The Digital Marketing Manager is responsible for planning, executing, optimizing, and scaling integrated digital marketing initiatives across multiple digital channels . This role also owns day-to-day management of an AI-powered digital marketing platform , leveraging automation, predictive analytics, and performance insights to drive growth, efficiency, and ROI. The ideal candidate combines strategic thinking, hands-on execution, data fluency, and digital marketing expertise to deliver measurable business outcomes. A very efficient and confident communicator is a must. Solid with working in a fast-paced environment + proactive and a go-getter! Digital Strategy & Campaign Management Develop and execute multi-channel digital marketing strategies aligned with business and revenue goals Plan, launch, and optimize campaigns across multiple channels , including but not limited to: Paid search (Google, Bing) Paid social (Meta, LinkedIn, TikTok, X, etc.) Additional channels: MNTN, Linear, Hulu, Spotify, Pandora, +more Display & programmatic advertising Website & conversion rate optimization (CRO) Mobile and app-based marketing Retargeting and remarketing campaigns AI-Powered Marketing Platform Management Own and manage an AI-powered digital marketing platform , including setup, configuration, and ongoing optimization Leverage AI capabilities such as audience segmentation, predictive modeling, automated bidding, creative optimization, and personalization Translate AI-generated insights into actionable marketing strategies and performance improvements Ensure data integrity and proper integration with CRM, analytics, and ad platforms Performance Optimization & Analytics Monitor and optimize campaign performance using KPIs such as CAC, ROAS, LTV, conversion rates, and engagement metrics Design and maintain dashboards and reports for leadership and stakeholders Conduct A/B testing and experimentation across channels, creative, and messaging Use data and AI insights to continuously improve efficiency and scalability Cross-Functional Collaboration Partner with content, creative, sales, product, and analytics teams to ensure consistent messaging and execution Coordinate with external agencies, vendors, and technology partners as needed Provide guidance on best practices for AI-driven and data-led marketing Budget & Channel Management Manage and optimize digital marketing budgets across channels Allocate spend based on performance, growth opportunities, and AI-driven recommendations Forecast results and provide recommendations for scaling or reallocating resources Required Qualifications 5+ years of experience in digital marketing with hands-on multi-channel management Proven experience managing paid and organic digital channels at scale Ideal, but not required -strong experience working with AI-powered marketing platforms , automation tools, or advanced martech stacks Deep understanding of performance marketing, attribution, and analytics Proficiency with tools such as Google Analytics, ad platforms, CRM systems, and marketing automation tools Compensation: Based on experience Open to Contract Show more Show less